"Na Google hledaji ti co chteji koupit!"

Hodne dlouho jsem se vzpouzel argumentu nasich obchodniku o tom, ze G je vyhledavac firem (hledaji tam lide z firem) a ze ti lide jsou serioznejsi hledaci nez hledaci a klikaci na Seznamu a dalsich. Ale, ackoliv je to jen jeden test, tady jeden SEM konzultant porovnaval pomer konverzi z G a z Yahoo a toto mu vyslo:

Conversions

Our client February Point counted emails + contact forms as conversions. Here is a comparison from February 1st to April 30th.
"Real estate Bahamas"
#3 position
Yahoo:
1037 clicks
19 879 impressions
5.2% CT rate
$0.34 cost per click
3 conversions
0.30% conversion rate

Google:
1557 clicks
35 348 impressions
4.4% CT rate
$0.45 cost per click
13 conversions
0.84% conversion rate

Based on our experience, Google AdWords is a better choice if you are interested in clicks, impressions, and conversions.

If you want the lower cost per click for the same position, it would seem that Yahoo is the better choice (though conversions are lower).



Z toho jasne vyplyva, ze G mel temer 3x vyssi ! konverzni pomer ! Receno laicky, lide, kteri prisli z G nakupovali 3x vice nez ti, kteri prisli z Yahoo.

Je to velice zajimave, musime udelat podobny test u nasich klientu.